Client Responsibilities

01

Purpose

This Client Responsibilities Agreement sets out what AI Takes Axion Ltd requires from the client in order to deliver services effectively and on time. Failure to meet these responsibilities may result in delayed timelines, additional charges, or inability to proceed with the agreed work.

02

Content & Materials

For website projects, the client must provide the following within the timeframe requested:

• Logo files: PNG format with transparent background preferred
• Brand colours: hex codes if known, or clear reference images
• Written copy: text for all pages, or confirmation that the Company should write it
• Photography: images of the business, team, or premises where applicable
• Business information: name, address, phone, opening hours, services, pricing
• Access to existing accounts: domain registrars, Google accounts, social media where required

Rights in Supplied Material

The client confirms that any logo, photograph, text, video, or other material supplied to the Company is the client's own work or is properly licensed for use on the website and in related marketing. This includes images of people, who must have consented to their image being published. The Company is not liable for any claim arising from material supplied by the client.

03

Account Access

Some services can only be delivered with access to accounts the client owns. Where relevant, the client agrees to provide and maintain:

• Manager-level access to their Google Business Profile, for clients on Local SEO or Full SEO
• Access to their domain registrar, or authority to make the DNS changes needed to connect the website
• Access to analytics and search console properties for reporting
• Access to social or listing accounts where these form part of the agreed work

The client remains the owner of all such accounts throughout. The Company will not claim primary ownership of a client's Google Business Profile or domain.

If access is withdrawn or lapses during the term, the Company cannot deliver the affected part of the service. Fees remain payable and the Company is not responsible for any loss of ranking, visibility, or performance that results.

04

Approvals & Feedback

The client is required to provide timely feedback and approvals throughout the project:

• Website preview feedback must be submitted as a single consolidated response, not as separate messages over multiple days
• Sign-off on the completed website must be provided in writing before the site goes live
• SEO deliverables require the client's review, silence for more than 7 days constitutes approval
• Scheduled content such as blog articles and profile posts requires review, silence for more than 7 days constitutes approval
• AI system configurations must be reviewed and approved by the client before deployment

05

Response Times & Timeline Impact

Project timelines are calculated on the basis of timely client engagement:

• Content requests: must be provided within 14 days. If not received, the timeline shifts accordingly.
• Feedback requests: consolidated feedback should be provided within 5 working days of receiving a preview
• Approval requests: written approval should be provided within 5 working days

Projects placed on hold at the client's request for more than 30 days may be subject to a re-engagement fee.

06

Accuracy of Information

The client is solely responsible for ensuring all information provided is accurate, up-to-date, and lawful. This includes services, prices, opening hours, qualifications, insurance, accreditations, and any claim made about results. The Company writes from what the client provides and cannot verify it. The Company is not responsible for errors or legal issues arising from incorrect information provided by the client.

07

Ongoing Plans

For clients on a monthly plan, the client agrees to:

• Tell the Company promptly when business details change, including address, phone number, opening hours, services, and prices
• Submit change requests in writing, batched where possible, rather than as separate messages
• Supply new photographs or content where these are needed for scheduled posts
• Not make direct changes to the live website files, DNS, or connected accounts without telling the Company first

Where the client or a third party acting for them changes the website, domain settings, or a connected account, the Company is not liable for the resulting loss of functionality, and any work required to put it right is chargeable.

08

Legal Compliance

The client is responsible for ensuring their use of the Company's services complies with all applicable laws including:

• UK GDPR and the Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)
• Consumer protection and advertising standards
• Industry-specific regulations applicable to their business

09

Consequences of Non-Compliance

If the client fails to meet the responsibilities set out in this Agreement:

• Project timelines may be extended
• Additional charges may apply for work required as a result of late or incomplete information
• The Company may suspend work until required materials or approvals are received
• In cases of persistent non-engagement, the Company reserves the right to terminate the project. The deposit will not be refunded in such circumstances.