Terms & Conditions

01

Introduction

These Terms & Conditions govern the provision of all services by AI Takes Axion Ltd to the client. By purchasing, accessing, or using our services, you agree to be bound by this Agreement in full.

AI Takes Axion Ltd is a company registered in England and Wales. Company Number: 17159021. Contact: contact@aitakesaxion.com.

02

Services Provided

AI Takes Axion Ltd provides the following services, individually or in combination:

• Website design and development, including build, hosting, and ongoing care
• Local SEO: Google Business Profile setup and ongoing management, business listings and citations, and local search reporting
• Search engine optimisation: technical and on-page work, ongoing retainer, and reporting
• Content production: website copy, blog articles, and social content
• AI-powered automation: chatbots, AI receptionists, and automated messaging across Instagram, WhatsApp, SMS, and website live chat
• Automated booking and appointment systems
• Email marketing setup and management
• Digital marketing support and strategy

We reserve the right to modify, improve, or discontinue any part of our services at any time. Where material changes are made, reasonable notice will be provided.

03

Website Design & Development

Scope of Work

All website projects are governed by a written scope of work agreed prior to commencement. Anything outside the agreed scope constitutes a new request and will be quoted separately.

Revisions

Two rounds of revisions are included in every website build as standard. Additional revisions beyond the two included rounds are charged at an hourly rate of £85.

Client Content Obligations

The client is responsible for providing all content required for the build, including logo files, brand colours, written copy, photography, and business information, within 14 days of request. If content is not provided within this timeframe, the project timeline shifts accordingly.

Sign-Off and Go-Live

The client must provide written sign-off before the website goes live. Sign-off confirms that the client has reviewed every page, that all business information is correct, and that any material the client supplied is theirs to use. Once sign-off is received and the site is launched, the project is considered complete. The full sign-off process is set out in the Website Design & Development Agreement.

Ownership of Assets

Upon receipt of final payment in full, the client owns all content and design assets created specifically for their website. The Company retains ownership of proprietary systems, templates, and frameworks used in delivery.

Non-Payment

If the client fails to make payment as agreed, the Company reserves the right to suspend access to the website or withhold delivery of completed files until payment is received.

04

Hosting, Monthly Plans & Domain

Websites are hosted on secure cloud infrastructure managed by the Company. Hosting includes website files served over HTTPS, an SSL certificate, uptime and security monitoring, and backups of the site source.

Websites built by the Company are custom-coded and have no client login or content management system. Hosting and all changes to a live site are therefore delivered through a monthly plan. Every live website must be on one of the following from the date it goes live: Website Care Plan, Local SEO, or Full SEO. What each plan includes is set out in the Maintenance & Hosting Agreement. There is no separate hosting charge on top of the monthly plan.

Domain registration and renewal are included in every monthly plan for as long as the plan is active, and the client is not invoiced separately for them. This covers standard registrations; premium or aftermarket domains are charged at cost. Clients who prefer to keep their domain at their own registrar may do so and remain responsible for renewing it.

The domain is the client's property at all times, whoever registered it and whoever pays for it. The Company will facilitate domain transfer upon receipt of all outstanding fees. When a monthly plan ends, responsibility for renewal returns to the client.

05

SEO Services

SEO services are subject to the separate SEO Disclaimer which forms part of this Agreement. The client acknowledges that SEO results cannot be guaranteed and that search engine rankings are subject to factors outside the Company's control. Results typically take a minimum of three to six months to become measurable.

06

Local SEO & Google Business Profile

On the Local SEO and Full SEO plans, the Company sets up and manages the client's Google Business Profile and related business listings on an ongoing basis.

Access

The client grants the Company manager-level access to their Google Business Profile and any other accounts required to deliver the service. Ownership of the profile remains with the client at all times. The Company will never claim primary ownership of a client's profile.

Posting on the Client's Behalf

The Company publishes posts, photographs, updates, and listing information to the client's profile on a regular schedule as part of the plan. Content is drawn from information and imagery the client has provided or approved. The client may ask for any post to be amended or removed at any time.

Reviews

The Company does not write, buy, solicit under incentive, or otherwise manipulate reviews. Where review responses are drafted on the client's behalf, they are sent for approval unless the client has agreed in writing that the Company may publish them directly.

Third-Party Platform Dependency

Google Business Profile, business directories, and citation platforms are third-party services with their own terms, which may change without notice. Suspensions, listing removals, merges, and Google-suggested edits are outside the Company's control. The Company will work to resolve them but cannot guarantee an outcome or a timescale.

On Termination

Company access is removed within 14 days of termination and the profile, together with everything published to it during the term, remains with the client.

07

Content Production

Where the client instructs the Company to write website copy, blog articles, or social content, that content is produced from information the client provides. The Company may use AI-assisted tools as part of its process, and all content is reviewed by a person before it is sent for approval. See the AI Disclaimer.

The client is responsible for checking that all content is factually accurate about their own business, including services, prices, qualifications, insurance, accreditations, and any claim made about results. The Company cannot verify these and does not warrant them.

Where content is published on a schedule as part of a plan, the client will be given a reasonable opportunity to review it. If the client does not respond within 7 days, the content may be published as drafted. Ownership of content written for the client passes to the client on payment.

08

Portfolio & Promotional Use

Unless the client notifies the Company otherwise in writing, the Company may display work produced for the client in its portfolio, on its own website, and on its social media channels. This includes screenshots, screen recordings, the live website address, the client's trading name and logo, and case studies describing the work and its results.

The Company will not disclose the client's confidential business information, the fees agreed between the parties, or any personal data belonging to the client's own customers.

The client may withdraw this permission at any time by writing to contact@aitakesaxion.com. The Company will remove the work from its own website and channels within 30 days. Material already published to third-party platforms cannot always be recovered.

09

No Guarantee of Results

AI systems are probabilistic and may produce outputs that are incomplete, inaccurate, or unexpected.

10

Client Responsibilities

The client agrees to:

• Provide accurate, complete, and up-to-date business information
• Review and approve AI configurations, website content, and SEO deliverables where applicable
• Ensure compliance with all applicable laws including data protection and marketing regulations
• Respond to requests for information, content, or approvals within a reasonable timeframe
• Hold the necessary rights to any logo, photography, or text supplied to the Company
• Not misuse any system or service provided by the Company

11

Payment Terms

Website builds require a 50% deposit before work commences. The remaining 50% is due upon go-live. Monthly plans are billed in advance from the date the website goes live. Full payment terms are set out in the Company's Billing Terms. Failure to pay any amount due may result in suspension or termination of services.

12

Cancellation Rights

Where the client is a consumer, meaning an individual buying wholly or mainly outside the course of a business, they have a statutory right to cancel a distance contract within 14 days of entering into it, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

Because website projects usually begin straight away, the Company asks consumer clients to confirm in writing, at the point the deposit is paid, that:

• They request that the Company begins work immediately, within the 14 day cancellation period
• They understand that once the service has been fully performed they will lose the right to cancel

If a consumer client cancels within the 14 day period after work has begun at their request, the Company will charge for the work carried out up to the point of cancellation. Nothing in this Agreement or in the Refund Policy affects a consumer's statutory rights.

Clients contracting for the purposes of a business, including sole traders and partnerships, do not have this statutory right. Cancellation for business clients is governed by Section 15 and the Refund Policy.

13

Limitation of Liability

To the fullest extent permitted by law, the Company's total liability shall not exceed the amount paid by the client in the 30 days prior to the event giving rise to the claim. The Company shall not be liable for indirect, consequential, or special damages including lost revenue, lost data, or missed bookings.

Nothing in this Agreement excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded.

14

Intellectual Property

All proprietary systems, automation frameworks, templates, and codebase remain the intellectual property of the Company unless explicitly transferred in writing. The client is granted a limited, non-transferable licence to use the services during the term of the Agreement.

15

Termination

Either party may terminate ongoing services with 30 days written notice. The Company may terminate immediately in cases of non-payment, breach of this Agreement, or misuse of services. Upon termination, the client remains liable for all outstanding fees.

On termination, the Company will provide the client's website files on request, point or transfer the client's domain as instructed, and remove its access to the client's third-party accounts within 14 days.

16

Related Policies & Order of Precedence

The following documents form part of the agreement between the parties: the Website Design & Development Agreement, Maintenance & Hosting Agreement, Client Responsibilities Agreement, Billing Terms, Refund Policy, Acceptable Use Policy, SEO Disclaimer, AI Disclaimer, Privacy Policy, Cookie Policy, and Data Processing Agreement.

Where there is a conflict between documents, the following order applies, highest first:

• Any written quotation, proposal, or scope of work signed or accepted by both parties
• These Terms & Conditions
• The service-specific agreements: Website Design & Development Agreement, Maintenance & Hosting Agreement, Data Processing Agreement
• All other policies

17

Governing Law

This Agreement is governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.