Terms & Conditions

01

Introduction

These Terms & Conditions govern the provision of all services by AI Takes Axion Ltd to the client. By purchasing, accessing, or using our services, you agree to be bound by this Agreement in full.

AI Takes Axion Ltd is a company registered in England and Wales. Company Number: 17159021. Contact: contact@aitakesaxion.com.

02

Services Provided

AI Takes Axion Ltd provides the following services, individually or in combination:

• AI-powered automation — chatbots, AI receptionists, and automated messaging across Instagram, WhatsApp, SMS, and website live chat
• Automated booking and appointment systems
• Website design and development — including build, hosting, and ongoing maintenance
• Search engine optimisation (SEO) — on-page setup, ongoing retainer, and reporting
• Email marketing setup and management
• Digital marketing support and strategy

We reserve the right to modify, improve, or discontinue any part of our services at any time. Where material changes are made, reasonable notice will be provided.

03

Website Design & Development

Scope of Work

All website projects are governed by a written scope of work agreed prior to commencement. Anything outside the agreed scope constitutes a new request and will be quoted separately.

Revisions

Two rounds of revisions are included in every website build as standard. Additional revisions beyond the two included rounds are charged at an hourly rate of £85.

Client Content Obligations

The client is responsible for providing all content required for the build — including logo files, brand colours, written copy, photography, and business information — within 14 days of request. If content is not provided within this timeframe, the project timeline shifts accordingly.

Sign-Off and Go-Live

The client must provide written sign-off before the website goes live. Once sign-off is received and the site is launched, the project is considered complete.

Ownership of Assets

Upon receipt of final payment in full, the client owns all content and design assets created specifically for their website. The Company retains ownership of proprietary systems, templates, and frameworks used in delivery.

Non-Payment

If the client fails to make payment as agreed, the Company reserves the right to suspend access to the website or withhold delivery of completed files until payment is received.

04

SEO Services

SEO services are subject to the separate SEO Disclaimer which forms part of this Agreement. The client acknowledges that SEO results cannot be guaranteed and that search engine rankings are subject to factors outside the Company's control. Results typically take a minimum of three to six months to become measurable.

05

Hosting & Domain

Websites are hosted on the Company's GoHighLevel agency platform. Hosting is included as standard across all packages at no additional monthly charge. The client is responsible for annual domain renewal fees, typically billed by the domain registrar.

Domain names purchased on behalf of the client remain the property of the client. The Company will facilitate domain transfer upon receipt of all outstanding fees.

06

No Guarantee of Results

AI systems are probabilistic and may produce outputs that are incomplete, inaccurate, or unexpected.

07

Client Responsibilities

The client agrees to:

• Provide accurate, complete, and up-to-date business information
• Review and approve AI configurations, website content, and SEO deliverables where applicable
• Ensure compliance with all applicable laws including data protection and marketing regulations
• Respond to requests for information, content, or approvals within a reasonable timeframe
• Not misuse any system or service provided by the Company

08

Payment Terms

Website builds require a 50% deposit before work commences. The remaining 50% is due upon go-live. Full payment terms are set out in the Company's Billing Terms. Failure to pay any amount due may result in suspension or termination of services.

09

Limitation of Liability

To the fullest extent permitted by law, the Company's total liability shall not exceed the amount paid by the client in the 30 days prior to the event giving rise to the claim. The Company shall not be liable for indirect, consequential, or special damages including lost revenue, lost data, or missed bookings.

10

Intellectual Property

All proprietary systems, automation frameworks, templates, and codebase remain the intellectual property of the Company unless explicitly transferred in writing. The client is granted a limited, non-transferable licence to use the services during the term of the Agreement.

11

Termination

Either party may terminate ongoing services with 30 days written notice. The Company may terminate immediately in cases of non-payment, breach of this Agreement, or misuse of services. Upon termination, the client remains liable for all outstanding fees.

12

Governing Law

This Agreement is governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.