Personal Trainer Website Design

Personal Trainer
Website Design
That Gets Clients.

We build personal trainer website designs that rank locally on Google, look sharp on mobile, and turn searches into enquiries. From £249 setup and £99/month, available to PTs across the UK.

No lock-in
Mobile-first
SEO from day one
The Problem

Why Most Personal Trainers
Aren’t Getting Found.

Your diary is full on referrals today. But referrals dry up, and when they do, there’s no system underneath. Google is where your next long-term client is searching right now.

You’re invisible when people search

When someone searches “personal trainer near me” or “PT in [your area]”, they’re ready to start. If you’re not on that first page, they sign up with whoever is.

Your website doesn’t convert on mobile

Potential clients check PTs on their phone. A site that loads slowly, buries your pricing, or makes it hard to get in touch loses that enquiry before they’ve read a single sentence about you.

You’re not in the Google Map Pack

Three PTs appear at the top of every local Google search. Getting there requires a properly optimised website connected to a complete Google Business Profile — most PTs have neither.

What’s included

What You Get With Your
PT Website.

Everything you need to get found on Google, look credible, and bring in enquiries from local search. Nothing to add on later.

5-8 page mobile-first website

Home, about, services, results, contact. Designed to load fast and answer the questions a potential client has before they ever reach out.

On-page SEO set up from day one

Title tags, meta descriptions, heading structure, image optimisation. Built correctly from the start so Google can read and rank every page of your site.

Google Business Profile setup

We set up and fully optimise your Google Business Profile so you appear in the map pack when someone nearby searches for a personal trainer.

Keyword rank tracking

We track the terms your clients actually search. “Personal trainer near me”, “PT in [your area]”, “personal training [your town]” and the long-tail searches that drive real enquiries.

Monthly performance report

Plain-English every month. Where you rank, how much traffic your site is getting, what’s moved. No jargon, no login required on your end.

Unlimited edits and hosting included

Packages changed, new specialisms added, location updated. Send it over and we’ll handle it. Hosting is included in the monthly fee with no extras to pay.

Local Search

Built for Local Search
From Day One.

A personal trainer website needs to do more than exist online. It needs to tell Google exactly who you train, where you train them, and what results you get. We build that structure in from the start, not as an afterthought.

Built around “personal trainer near me” searches
Every page targets the terms your ideal clients type when they’re ready to start training — not generic fitness keywords that don’t convert.
Google Business Profile fully optimised
Your listing, photos, categories, service area, and opening hours all set up correctly so you compete for the local map pack.
Schema markup for local businesses
Most PT websites are missing this entirely. Structured data tells Google exactly who you are, where you operate, and what you offer — in a format that accelerates trust and ranking.
Pricing

Simple Pricing,
No Lock-In.

One package. Everything included. No tiers, no surprise fees, no minimum term.

One-off setup
£249
then £99/month · cancel any time
5-8 page mobile-first website
On-page SEO from day one
Google Business Profile setup
Keyword rank tracking
Monthly performance report
Unlimited small edits
Hosting included
Book a Free Call

No lock-in · cancel any time with 30 days’ notice

Is it worth it?

A well-ranked PT website typically brings in 3 to 8 new client enquiries a month from search. At typical UK package rates of £200 to £400 per month per client, that’s significant additional revenue from a £99 retainer.

Most agencies charge £800 to £2,000 for web design alone, with SEO billed separately on top. We include both in one package with no minimum contract.

No obligation

Book a free call. We’ll look at your current online presence and tell you honestly what’s worth fixing. If we’re not the right fit, we’ll tell you that too.

Why it matters

What showing up on Google
actually does.

Local search is not a nice-to-have. These are the numbers behind what it delivers for businesses like yours.

0%

of UK personal trainers are not using their website as a primary client acquisition channel

Only 19% of UK PTs use their website to acquire clients. That means 81% are leaving Google search traffic entirely to the competition. That gap is the opportunity.

Source: Insurance Canopy / ABC Trainerize, 2025
0

businesses in the map pack. Everyone else is invisible.

Google shows three local results at the top of every search. Most people never scroll further. If your PT business isn’t in those three slots, the search might as well not have happened.

How Google local search works
0%

of local searches result in a purchase within 24 hours

People searching “personal trainer near me” are ready to commit. They’re not browsing. Local search converts faster than any other marketing channel, at zero cost per click.

Source: Think with Google
No site,
no rank.

Google cannot rank what it cannot read

A Google Business Profile alone is not enough. Google needs a properly built website to understand your services, your location, and your expertise. Without one, you’re asking to rank with one hand tied behind your back.

Google local ranking factors
FAQ

Frequently Asked
Questions.

Most personal trainer websites go live within 5 to 10 working days from the initial call. We start building within 48 hours of receiving your brief, and you’ll see a preview before anything goes live. There are no surprises and no sitting in a queue for weeks.
No. Tell us about your training style, your clients, and your packages and we’ll handle the copy. We write it to rank well in search and read well to potential clients. If you have photos, send them. If not, we can advise on what to shoot or source suitable imagery on your behalf.
SEO for personal trainers is about making Google understand exactly who you train, where you train them, and what results you get. That means your website targets the right keywords (“personal trainer near me”, “personal trainer [your area]”), your Google Business Profile is fully set up, and your business details are consistent across the web. When someone searches locally, Google decides which three PTs show in the map pack based on these signals. We build them in from day one.
Most personal trainers start seeing ranking movement within 60 to 90 days. Noticeable enquiry increases typically follow in months three to six. Local search moves faster than broader SEO because you’re competing in a specific area, not against national brands. Anyone promising page one in two weeks is not being straight with you.
No. We specialise in independent local businesses across a range of industries including barbers, salons, trades, and more. We build niche-specific packages for each industry so the SEO is focused on what your customers actually search for. Check our other industry pages to find yours.
Yes. We’ll take a look at what you have and tell you honestly whether it’s worth improving or whether a fresh build makes more sense. Sometimes a redesign is the right call. Sometimes the structure is fine and it just needs proper SEO work applied on top. We’ll give you a clear recommendation either way, with no obligation.
Free, no-obligation call

Let’s get your personal training
business found on Google.

Book a free 30-minute call. We’ll look at your current online presence, tell you what’s holding you back, and show you what’s possible. No pitch, no pressure.

Book Your Free Call

Available to personal trainers across the UK · Free, no obligation